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Published by PrinciplesAgency at 04/02/2009 18:42
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Ever seen a film on an IMAX screen? Well, we decided to capture the sensation in a cinema commercial for the National Museum of Photography Film & Television in Bradford - now renamed the National Media Museum.
Shot in black and white to add extra drama, it features one viewer who is completely transfixed and in awe of what she is seeing on the huge IMAX screen - her eyes becoming as big and wide as the screen itself. Also, the commercial was devised to be about the actual experience, enabling us to 'tail' it with the titles of different forthcoming films.
Shot in black and white to add extra drama, it features one viewer who is completely transfixed and in awe of what she is seeing on the huge IMAX screen - her eyes becoming as big and wide as the screen itself. Also, the commercial was devised to be about the actual experience, enabling us to 'tail' it with the titles of different forthcoming films.
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